provincialinsurance.co.nz | Free Online SEO Audit for provincialinsurance.co.nz

Tasks

Select one version of your site as main and make a redirect from other versions to that one.
Avoid using deprecated HTML tags.
Implement the viewport meta tag.

SEO

URL

Domain : www.provincialinsurance.co.nz/

Character length : 30

Title

Provincial Insurance - Our Company

Description

When you think insurance, not many companies stand out from the crowd. But we do! Through thick and thin since 1993, Provincial Insurance has been there to help commercial and rural clients in the Wairarapa and Wellington region take care of all their insurance needs while they get on with looking after business.

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://provincialinsurance.co.nz/robots.txt

User-agent	Disallowed for the search engines
*	/admin/ /contrib/ /doc/ /lib/ /modules/ /plugins/ /scripts/ /tmp/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Provincial Insurance - Our Company

Character length : 34

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 44%

Good! The text / code ratio is between 25 and 70 percent.

Headings

H1	H2	H3	H4	H5	H6
5	0	0	0	0	0

Heading structure in the source code

<H1> Our Company
<H1> The Personal Touch
<H1> Doing the ‘Right thing'
<H1> Respect and Trust
<H1> Leave it to us!

Word cloud

insurance14
clients5
commercial5
provide5
steadfast4
service4
policies4
provincial4
rural4
companies3
personal3
time3
broker3
get3
business3
life3
trust2
cover2
respect2
behalf2
every2
group2
after2
leave2
part2
assets2
network2
health2
access2
better2
confidence2
know2
because2
need2
relax2
valuable2
company2
hands2
knowing2
specialist2
even2
advice2
engagement2
very2
terms2
customers2
brokers2

Keyword matrix

word	title	descriptions	heading
insurance
clients
commercial
provide
steadfast
service

Two Word cloud

insurance broker2
when you2
relax knowing2
for you2
provincial insurance2
respect and trust2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 3 images on this web page.

Alternate attributes for the following 2 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

8.60

Flesch Reading Ease

52.80

Coleman Liau Index

12.00

Automated Readability Index (ARI)

8.30

Dale–Chall Readability

6.20

SMOG Index

12.00

Spache Readibility

5.00

Number of letters

2611

Number of words

506

Number of sentences

Average words per sentences

Number of syllables

856

Syllables in words

877

Average syllables in words

1.69

Number of words in first three syllables

109

Percentage of word / syllables

21.54

Words not in Dale-Chall easy-word list

181

Words not in Spache easy-word list

136

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Error! The web address is accessible with and without www!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is not fast enough: 0.65 seconds have passed until the page started to load.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

http://www.provincial.co.nz/js/jquery-1.12.1.min.js
http://www.provincial.co.nz/js/jquery-migrate-1.2.1.min.js

List of render blocking css files

http://www.provincial.co.nz/js/fonts/fonts.css
http://www.provincial.co.nz/js/bootstrap/css/normalize.css
http://www.provincial.co.nz/js/bootstrap/css/bootstrap.min.css
http://www.provincial.co.nz/js/bootstrap/css/bootstrap-theme.css
http://www.provincial.co.nz/.. /bootstrap-dialog.min.css
http://www.provincial.co.nz/js/font-awesome/css/font-awesome.min.css
http://www.provincial.co.nz/js/colorbox/example1/colorbox.css
http://www.provincial.co.nz/.. /stylesheet_combined_376bf27b5455d4599d6c...

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://www.provincialinsurance.co.nz/lib/SWFObject/swfobject.js
http://www.provincialinsurance.co.nz/lib/jquery/jquery-1.11.0.min.js
http://www.provincialinsurance.co.nz/lib/jquery/jquery-migrate-1.2.1.min.js
http://www.provincialinsurance.co.nz/lib/jquery/smooth.pack.js
http://www.provincialinsurance.co.nz/lib/bgImageTween/jquery.bgImageTween.js
http://www.provincialinsurance.co.nz/lib/jquery/common.js

File size of all javascript files combined

500.59KB

Javascript minifying

You can save 318B (14% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

337.35KB

CSS minifying

You can save 1.6KB (65% compression) on the analysed URL by minifying the CSS files.

By minifying http://www.provincial.co.nz/js/bootstrap/css/normalize.css you can save 1.6KB (65% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

48.57KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://www.google.com/recaptcha/api.js?hl=en	5 minutes
https://www.google.com/.. /webworker.js?hl=en&v=v1531759913576	5 minutes
https://www.google-analytics.com/analytics.js	2 hours

Speed test – Images

File size of all images combined

960.86KB

Image optimisation

All images are optimized.

Links

We found a total of 16 different links.
Internal links: 2
External links: 14

External links:

Link text (anchor)	Link strength
Our Company
Our Services
Rural Insurance Policies
Commercial Insurance Policies
Domestic Insurance Policies
Life & Health Insurance Policies
Travel Insurance
Our People
Forms
Advice
FAQ's
Links
Read more >>
https://www.steadfast.com.au/steadfast/about-us.aspx

Internal links:

Link text (anchor)	Link strength
http://www.provincialinsurance.co.nz/contact-us
http://www.provincialinsurance.co.nz/our-company/#top_container

Website security

111.65.231.58

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Good! The website uses favicon.

Typos

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SEO report of provincialinsurance.co.nz